Grow
Shopify SEO Services That Grow Organic Revenue
Technical, on-page and content SEO built around how Shopify actually works — plus the structure that helps Google’s AI Overviews and assistants like ChatGPT understand and cite your store.
Quick answer
Shopify SEO is the work of making a Shopify store easy for search engines and AI assistants to crawl, understand and rank. Lazapi fixes Shopify-specific technical issues such as duplicate product URLs and filter pages, optimises collection and product pages, adds structured data, and plans content that earns organic traffic.
Shopify-specific SEO issues we fix
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01
Duplicate product URLs
Products reachable under /collections/…/products/… as well as /products/… need consistent internal links and canonicals.
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02
Thin collection pages
Collections with no introduction or FAQs struggle to rank for the category terms customers search.
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03
Filter and tag pages
Faceted navigation can create thousands of near-duplicate URLs that waste crawl budget.
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04
Missing structured data
Product, breadcrumb and organisation markup help search engines and AI tools understand your store.
What’s included
- Technical SEO audit
- Canonical and internal-link fixes
- robots.txt.liquid and sitemap review
- Collection and product page optimisation
- Image alt text and file naming
- Product, Organization, Breadcrumb and FAQ structured data
- Keyword research and content plan
- Blog and buying-guide content
- AI-search (GEO) optimisation: answer-first content and entity consistency
- Monthly reporting from Search Console and GA4
Our SEO method
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01
Audit
Crawl, Search Console and analytics review to find the biggest opportunities.
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02
Technical fixes
Canonicals, internal links, indexing and structured data.
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03
On-page
Titles, descriptions, headings and copy for collections and products.
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04
Content
Guides and articles that answer real customer questions.
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05
Links and digital PR
Earning mentions and links from relevant sites.
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06
AI search
Making the store easy for AI Overviews and assistants to quote.
Tools we use
- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- Screaming Frog
- Ahrefs or Semrush
- PageSpeed Insights
- Rich Results Test
- Schema.org validator
Questions we hear often
Is Shopify good for SEO?
Yes. Shopify handles hosting, SSL, sitemaps and mobile-friendly themes well. It has a few platform-specific quirks, such as fixed URL prefixes and duplicate product paths, which an experienced Shopify SEO can manage.
How long does Shopify SEO take to show results?
Technical fixes can show effects within weeks once pages are recrawled. Content and authority building usually take several months. We report monthly so you can see what is moving.
Do you write blog content?
Yes. We plan topics from keyword research and customer questions, write or edit articles, and link them to the right collection and service pages.
What is AI search optimisation (GEO)?
It is making your store easy for AI tools such as Google’s AI Overviews, ChatGPT and Perplexity to understand and cite. That means answer-first content, clear structured data and consistent business information across the web.
Do you guarantee rankings?
No. Nobody can guarantee rankings. We commit to a clear plan, the work in it, and honest reporting on traffic, rankings and revenue from organic search.
Let’s talk about your Shopify store
Tell us where the store is today and where you want it to be. We’ll reply with clear next steps and a written quote.